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Weight Loss Drugs Are Not the Magic Pill
The Benefits of Coaching (not Pharmaceuticals) in Achieving Weight Loss Goals
By Molly Zemek, author of “Decoding Your Emotional Appetite: A
Food Lover’s Guide to Weight Loss”
Weight loss and healthier lifestyles again take center stage for most people’s 2024 New Year resolutions. According to a recent Forbes Health/OnePoll survey, thirty-four percent of respondents said that they wanted to lose weight; additionally thirty-two percent said improved diet. In 2023, Wall Street traders were a buzz around pharmaceutical manufacturers Novo Nordisk (NVO) and Eli Lily (LLY) for better-than-expected sales on prescription medications including Ozempic, Wegovy, and Mounjano. This past week, bolstered by further increased weight loss drug sales, Eli Lilly stock hit an all-time — at over $745/share. For the rest of 2024 and the foreseeable future, financial analysts seem to expect further widespread prescriptions of these Type 2 diabetes and anti-obesity prescriptions, which have shown the positive side-effect of appetite suppression. However, there is a more cost-effective, sustainable, and likely healthier approach — weight loss coaching.
